This project was to create an unexpected food or drink combination and turn it into a brand.
I chose pink salt gin however in the form of granules. This is a fun and new way of serving gin where it can be added to tonic or lemonade mixers.
I followed with a pattern reflecting all the different lovers of gin whilst pink to represent
the salt and green for the added health benefit which pink Himalayan salt gives - to lower blood pressure. This bold and simple design also represents the salt crystals.