For this competition the brief was to create a drinks brand with a functional benefit that goes beyond refreshment.
I decided on the idea of a brand that focused on bloating. The name ebullient I think is catchy and has the perfect meaning ‘full of energy’.
I created 3 flavours to show how the design can be adapted to each flavour.
The water drop idea is to reflect a calming downwards motion of how the drink would work against the irritation within the stomach.